Client: Radisson Red & Blu Radisson
Red and Blu were excited to introduce a new brand across its prestigious international hotel chain. To showcase this ambitious project and bring the planned designs to life, the company aimed to create a fully interactive experience that would engage potential guests. Collaborating closely, we embarked on a creative journey that harnessed the power of augmented reality (AR), virtual reality (VR), and cutting-edge immersive technologies. This innovative approach allowed us to vividly present the new hotel concepts, enabling users to explore and experience the brand's unique offerings firsthand.
Role: Lead Product Designer
As the Lead Product Designer at Soluis, I had the opportunity to craft a captivating and immersive experience for Radisson. This involved collaborating closely with a talented team of 3D animators, AR/VR developers, videographers, and immersive dome architects. Together, we designed and produced a series of innovative experiences that transformed how guests interacted with Radisson's offerings, ensuring each encounter was engaging and unforgettable. Through our combined expertise, we created dynamic environments that transported users into unique and memorable narratives.
The Challenge
The task at hand required us to create tailored solutions that seamlessly blended creativity with practicality, all while adhering to stringent deadlines and tackling a variety of project requirements. Engaging with cutting-edge technology introduced a landscape filled with uncertainties, and the dome itself was rife with distinctive challenges that tested our ingenuity and problem-solving capabilities.
The Process
Research & Discovery: I began each project with thorough discovery sessions, including stakeholder interviews, competitive analysis, and user research. The goal was to understand the client’s industry, target audience, and business objectives. This research provided the foundation for informed design decisions rooted in creativity and data.
Wireframing & Prototyping: I translated insights from the discovery phase into wireframes and interactive prototypes showcasing key functionalities and user flows. I shared prototypes with clients and stakeholders for feedback and approval before moving into full design. This collaborative approach ensured all design elements aligned with business goals and user needs.
Collaboration with Development: I worked closely with Junction 18’s development team to ensure the designs were feasible and optimized for implementation. Regular design reviews and sprint planning sessions allowed for smooth communication and ensured that the final product maintained design integrity while being technically sound.
Iterative Design Process: Using an agile, iterative approach, I delivered design updates in cycles, allowing for continuous refinement based on client and user feedback. This process enabled the team to pivot quickly when necessary and adapt to changing project needs, ensuring that the final product was both high-quality and aligned with evolving business requirements.
